NewData Career Programme: Data Analytics, Data Science & AI – Job Placement SupportView programme

Uptrail
Blog

Digital marketing career guides

How to start a digital marketing career in the UK: skills, jobs and pay.

Someone checking a campaign on their phone at a desk with a laptop
Career change

How to Get Into Digital Marketing in the UK With No Experience

Digital marketing is one of the few fields where proof beats qualifications. The routes in, the free certifications worth having, and a 90-day plan.

Sofia Castellano·Oct 4, 2026·4 min read
Read article
A marketer presenting campaign charts on a screen to colleagues
Skills

Digital Marketing Skills in 2026: What UK Employers Look For

Analytics now appears in more UK digital marketing adverts than SEO. The skills employers ask for in 2026, ranked, and how to show each one.

Oct 2, 20264 min read
A digital marketing analyst reviewing campaign data across two monitors
Digital marketing

The Digital Marketing Analyst Role: Where Marketing Meets Data

This is the highest-leverage role in marketing for anyone who likes numbers, and one of the easier ways into data work from a non-technical start.

Jul 5, 20266 min read
Two marketers reviewing campaign performance data on screen
Digital marketing

Digital Marketing Jobs in the UK: Roles, Pay and How to Get In

Digital marketing has the widest pay range of any entry-level career in this guide, and the gap is explained almost entirely by one thing: whether you can measure what you did.

Jul 1, 20265 min read