Advice for changing careers.
Practical guidance from our mentors and careers team - on breaking in, building portfolios and landing offers.
Business Analyst Interview Questions (and How to Answer Them)
Business analyst interviews test how you think with people, not just what you know. The questions that come up, and answers that show the skill.
How to Get Into Digital Marketing in the UK With No Experience
Digital marketing is one of the few fields where proof beats qualifications. The routes in, the free certifications worth having, and a 90-day plan.
Digital Marketing Skills in 2026: What UK Employers Look For
Analytics now appears in more UK digital marketing adverts than SEO. The skills employers ask for in 2026, ranked, and how to show each one.
Business Analyst Salary UK 2026: Pay by Level, Sector and Location
Advertised BA pay fell in 2026 while data analyst pay rose. What business analysts earn at each level, where pay is highest, and what moves it.
Data Analyst Salary UK 2026: What the Adverts Say vs What People Are Paid
Advertised pay says £50,000. Payroll data says £38,107. Both are real, and the gap tells you how this career actually pays.
Data Analyst Job Description: What UK Adverts Actually Say
Job descriptions are written to be scanned, not understood. Here is what each line in a typical UK data analyst advert is actually asking for.
Data Analyst Jobs With No Experience: What Actually Works in 2026
Entry-level analyst hiring fell 15% last year. Here is what still works: the titles to target, the evidence employers want, and the mistakes that stall capable people.
Junior Data Analyst Jobs: What They Ask For and How to Get Shortlisted
Entry-level analyst hiring fell 15% last year while overall demand rose. That gap is where most applications die. Here is how to survive the screen.
Data Analyst Internships in the UK: How to Find One, and What to Do Instead
Internships are the most competitive route into data analysis and the least available. Here is how to compete for one, and how to build the same evidence without one.
How to Become a Data Analyst in the UK: The 2026 Route That Actually Works
Most guides to this were written for a job market that no longer exists. Here is the 2026 version, with the entry-level squeeze included.
Data Analyst Skills in 2026: What UK Job Adverts Actually Ask For
Most skills articles are opinion. This one is a count of what UK job adverts actually list.
Business Analyst Jobs in the UK: Pay, Demand and How to Break In
Business analysis pays more than data analysis at the median and is harder to enter cold. The route in is different, and most candidates try the wrong one.
Data Analyst Jobs in London vs the Rest of the UK
London has the highest advertised salaries and the only negative pay trend in the country. Whether that trade is worth it depends on numbers most job seekers never look at.
How AI Is Changing the Data Analyst Role in 2026
AI appears in 39.6% of UK analyst adverts while entry-level hiring fell 15%. Everything else follows from those two numbers.
Can You Become a Data Analyst Without a Degree? What UK Adverts Actually Say
A degree of any kind appears in 2.9% of UK data analyst adverts. The conclusion most people draw from that is wrong.
Business Analyst Job Description: Responsibilities, Skills and a Real Week
The BA job description is the most abstract in technology. Here is the concrete version, including what you actually produce and who you spend your week with.
How to Become a Business Analyst With No Experience
Business analysis is harder to enter cold than data analysis, because the skills are harder to demonstrate. There are two routes, and one of them works far better.
The Data Analyst Career Path: Junior to Senior and Beyond in the UK
Each rung on this ladder corresponds to a shift in what you are trusted to decide, not just what you can do.
Data Analyst Interview Questions: What UK Employers Actually Ask in 2026
UK analyst interviews test three things, and since 2025 a fourth. Preparing only for the SQL is why capable candidates get rejected.
How to Build a Data Analyst Portfolio With No Work Experience
With entry-level hiring down 15%, the portfolio is not a nice extra. In interviews it is usually the whole conversation.
Excel, SQL, Python or Power BI: What Should You Learn First?
The expensive mistake is not picking the wrong tool. It is picking all four at once and quitting at month three.
Data Analyst vs Business Analyst: Which UK Career Should You Choose?
One finds the answer. The other finds the question. Choosing comes down to whether you would rather interrogate data or people.
The Digital Marketing Analyst Role: Where Marketing Meets Data
This is the highest-leverage role in marketing for anyone who likes numbers, and one of the easier ways into data work from a non-technical start.
Digital Marketing Jobs in the UK: Roles, Pay and How to Get In
Digital marketing has the widest pay range of any entry-level career in this guide, and the gap is explained almost entirely by one thing: whether you can measure what you did.
Graduate Data Analyst Jobs in the UK: Schemes, Timings and Alternatives
Graduate schemes are not the only way in, and for most graduates they are not the best odds. Here is the full picture, including the route with far less competition.
Is Data Analysis a Good Career in the UK? An Honest 2026 Assessment
The case against comes first, because most articles answering this question are selling something.
Part-Time and Flexible Data Analyst Jobs in the UK
Analytics is unusually suited to part-time work, and unusually bad at advertising it. Here is where the roles actually are.
Power BI for Beginners: Building a Dashboard That Belongs in a Portfolio
Power BI appears in 49.2% of UK analyst adverts, ahead of Tableau. Here is how to build a first dashboard that survives an interview.
SQL for Data Analysts: What You Actually Need to Learn (and What to Skip)
SQL appears in 56% of UK data analyst adverts. Full database courses teach far more of it than analysts ever use.
What Does a Data Analyst Actually Do? A Real Week in the Role
Job descriptions are written by HR. Here is how UK analysts actually spend the week, and why the gap makes people quit in year one.